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HAGL cuts deal with property brokers to diffuse promotion (8:35, 2/19/2009)
HAGL Land will sign a cooperation agreement with Dream House Corp. today to further spread out its sales promotion program to more potential buyers, having reached a similar deal earlier with Sacomreal.
Le Hung, director of HAGL Land, told the Daily yesterday that Dream House Corp. would lend a helping hand to the program to distribute some 500 apartments of the company's two projects under construction now, two days after it announced to slash prices of apartments by a stunning 40%. The two apartment projects are Hoang Anh Riverview in Thao Dien Ward in District 2 and Phu Hoang Anh in HCMC's Nha Be District.

HAGL Land launched the promotion on Monday, wooing homebuyers and investors with apartments whose prices are discounted to US$1,350 per square meter for Hoang Anh Riverview apartments and US$1,250 for Phu Hoang Anh ones.

Those prices are cut by nearly 40% compared with those announced in the exuberant property market in 2007, when Hoang Anh River View apartments were priced at US$2,300 per square meter and Phu Hoang Anh apartments at around US$1,800. The move is expected to stir up the currently sleepy property market.

Hung said the surprise discount was made possible owing to the company's advantages in having acquired land plots earlier at lowprices, and the supply of construction materials including interior items from the parent firm HAGL Group. Falling prices of building materials now are also a factor, he said.

"Therefore, the construction cost is low and the discount has yet cut into the profit margin of the projects," he said.

Hung said there were some 100 homebuyers paying deposits for apartments as of late yesterday.

Before that, Sai Gon Thuong Tin Real Estate Joint Stock Company (Sacomreal) joined the promotion, distributing some 300 Hoang Anh Riverview apartments on its property trading floor since Monday.

Sacomreal said the first day of the promotion witnessed some 100 customers who came to get information about the project, including 50 homebuyers placing deposits for apartments.

Sacomreal lures investors by supporting homebuyers with loans from Sacombank,Vietcombank and Bank for Investment and Development of Vietnam (BIDV).

Sacomreal says the loan is worth some 70% of the total value of an apartment and it can be paid by installments from 10 to 20 years.

Hung of the HAGL Land says the Hoang Anh Riverview project will be up and running by 2010. When in place, it will include three 25-level blocks with some 580 apartments and other service facilities such swimming pool, tennis court and spa among others.
(Source: Saigon Times)
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       News - Events
10% of offices in Hanoi unoccupied
HD Bank to provide loans for house and stocks
Sheraton Hotel to open in Nha Trang this summer
HAGL cuts deal with property brokers to diffuse promotion
VND49,000 billion allocated to build houses for low-income earners
Big property projects remain attractive to local firms
Property trading floors mushroom
Quang Nam invests $87m to build tourist area
Property investors to prosper in '09
HCM City office rents fall
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Housing and Urban Development Financial Investment Corporation
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